BETH WOLBACH

Video, Email, Social Media, and Web

 

Drexel University is unique. Aside from classes and cooperative education, students are self-starters. In order to show incoming freshmen the different sides of the University, we documented the making of Spring Jam 2015, one of the largest on-campus events.

 

In anticipation of the upcoming event, we sent accepted students emails that pointed to a frequently updated microsite. We also posted on a closed Facebook Group for accepted students.

 

By the end of the project, we had three short teasers, a trailer, and a full-length documentary. The full-length documentary was shown at Welcome Week, our freshman orientation.